“Never Status Quo” is Factor Bikes moto and accordingly, unrelenting innovation fuels the amazing progress Factor Bicycles have made since officially launching in 2016.
Your Number 1 destination for Factor Bikes in Melbourne
Factor Bicycles was founded by Rob Gitelis, a former pro rider. Rob’s experience in bicycle manufacturing and design dates back to 1996. Rob was the go-to guy for some of the top bike brands. Rob yearned for the freedom to build bikes without boundaries; this is the impetus for Factor Bicycles.
In 2019 Graham Shrive joined Factor Bicycles as the new Engineering Director. Shrive comes with almost 15-years of design and engineering experience in the cycling industry including as Director of Engineering at Cervelo. Shrive said: “Factor Bikes is extremely unique in the global bicycle industry. Our decision making is guided by what is best for the rider above all else, and with every member of the management being past and present bike racers, that makes for zero compromise in the products.”
Every Factor bicycle is made to order in their own factory. Factor Bikes have end to end control over the entire process, from design, to testing, to manufacture and quality assurance.
At The Cycling Fix in Melbourne our goal is to pair the best bikes with the best Bike Fit.
Free Muve Bike Fit with Every Factor Bicycle Sale
With a combined 15 years of experience, our highly experienced bike fitters utilize our Retul Muve bike to dial in your bike Fit and select all of the correct components including Black Inc handlebars and stem, seat post, crank length and saddle to ensure your new Factor Bike is built to your exact requirements.
Factor Bike Range
Factor Ostro VAM
With the title of the World Tours’ most aero road bike in the Factor Ostro VAM, Factor has again proven they are at the forefront of bicycle technology. The Factor Ostro VAM’s aero performance is paired with handling that the likes of World Tour Pro’s Chris Froome and Romain Bardet haveactively sought to ride. Come into our Melbourne store to check them out.
Factor Monza
Factor bikes have not limited their focus to the world tour. The new Factor Monza road bike uses the Factor Ostro’s technology and applies it to a simplified design and manufacturing process to create a bike with a slightly less aggressive front end and a more economical price point. The Factor Monza is the race bike for athletes who need the one bike to race on Sunday and train on Monday. Factor Monza is the perfect bicycle for the Melbourne road bike scene.
Factor Elara
The ELARA has been designed for the fastest gravel races in the world, the UCI Gravel World Series, the Gravel Earth Series, the World Championships, and every event where seconds, handling, and marginal gains decide outcomes. It’s where the sport is becoming sharper, faster, and more competitive. The ELARA was conceived to meet that challenge: a gravel race bike designed to be the fastest bike on the roughest ground.
Factor One
The all new Factor ONE, the fastest UCI-Legal road bike in the world.
The Factor ONE represents the absolute pinnacle of Factor Bikes’ engineering, design philosophy, and race-proven expertise. Developed without compromise and refined through elite-level racing and advanced aerodynamic research, the Factor ONE is the most technically advanced road bike Factor has ever produced.
Factor Aluto
Discover the new Factor Aluto, the newest Race-Bred, Gravel Ready bike that blends responsive handling with endurance comfort.
The Aluto balances agility and control through purposeful geometry and chassis tuning. It uses a slightly steeper head tube angle, short chainstays, and a lowered bottom bracket to shorten wheelbase while stabilising the centre of gravity, giving riders a nimble feel without sacrificing high-speed stability.
Factor Sarana
Discover the all new Factor Sarana collection, a next generation ultra endurance gravel bike engineered for riders who demand speed, control, and durability over extreme distances. Designed from the ground up for ultra distance racing, the Factor Sarana delivers advanced carbon construction, massive tyre clearance, and optional front suspension to handle the toughest terrain with confidence.